Symbol/identity and collateral examples

»Fair Trade Jewelry, Toronto. While at Seven25 Design & Typography. Art direction: Isabelle Swiderski. The peacock and jaguar were designed for this line of jewelery made of South American fairly traded metals.

»Ruthie Shugarman, Realotor. While at Seven25 Design & Typography. Art direction: Isabelle Swiderski.

»Digital Roots
Production & DJ school / sustainable events company in Vancouver. With direction from Isabelle Swiderski at Seven25.

»Watermark Waikiki
For a luxury condo development in Honolulu with water features and explicitly Asian details in the environment.

»Fly Right Messengers
Bike courier agency.
The bird is one which lives on the Hawaiian chain, and moves fast over land.

»MBA Mission collateral
for a Toronto/Los Angeles firm which works with applicants to ivy-league business programs.

»Joan Bennet Agency,
a PR firm in Honolulu.

»Dutch Language Union
During an internship at Studio Dumbar, Holland. A system for a medium-sized agency which is resonsible for managing the Dutch language in the Netherlands and its former colonies, it also is responsible for the Dutch lexicon.

My designs focused on the written and sonic structures of language as patterns of code, with the first system attributing specific punctuation marks with the various divisions of the organization. The writing/printout coverage area of the stationery could be defined by light screens of patterned punctuation marks. The second set uses distinctly Dutch sounds, dipthongs, and written vowel formations, which run across the back and front of all collateral: a formalisation of the way language is wrapped around all communication.