Flux Magazine

Working in Montreal alongside the magazine's founder, I was responsible for the design and layout of a cultural magazine aimed at the North American hipster market.

With type from Carlos Segura at T26 foundry, I was able to frame and utlilize the content from high-end illustrators, grafitti artists, photographers and advertisers .

Each spread had a goal of balance, with careful attention paid to temperature. Spreads were desgined within the context of advertisements' aesthetics and content.

In the bottom image is a scanned leaf: what can be seen is not just a product page opposite an advertisers', but the beginning of an approach to design thatsometimes calls on minimal and honest tools and processes to create fitting and sometimes luxurious imagery.

This project specifically allowed for a set of textures to be culled from nature: the content is tactile but often temperate. A scanned lemon served as a wet background for a citrus recipe . A negotiation with the obvious, to me, is much more useful than absolute rejections of it.