Amerigen

This project began with three words, the former being modified progessively by the latter. [male»body»strong] From thiscame the branding history and future of a corporation with its roots in bio-engineering.

The goal was then to take branding to its extreme logical conclusion [the branding of all life and all things]. To do this required applications as they would have existed in the traditional, early days of any large multinational: vehicles, stickers, etc. The large poster would have been the shop floor poster from the company's early days.

Contrasting this are applications as they have since begun to appear in our world, (corporate symbols which can be seen from outer space) and which may begin to appear soon (genetically patented animal and vegetable species which are designed to physically manifest custom code in the form of a corporate symbol etc.)

The tradtional application of stationary, when applied to an unforseen time and place, has the capacity to take on an undefined function. The omnipresent corporation [its name being long obsolete] has its slogan engraved with a laser/diamond bit into the ergonomically tailored brushed aluminum of the ’Äòletterhead’Äô, and the business/key/other cards have the identical treatment. Separate divisions are given their own symbols: shown here are a generic card, and the Viability Services division's (cryogenics) symbol of the ’ÄòAmerigen man’Äô with his head cleanly severed. The printed collateral uses metallic papers to synchronize with the finish of the aluminum.

This dystopian approach to corporate identity and branding's future has tinges of Hollywood's science fiction, and the cold materials and colours used in the newer applications reference the notion which exists in contemporary culture that environments, materials, relationships will become progressively colder, faster, cleaner, silent.